About the Role
Establish partnerships with the most influential influencers and PR resources in the industry. Play a crucial role in accelerating brand awareness and driving engagement for simple.
Oversee influencer marketing to drive customer acquisition and brand awareness; including organic gifting, paid relationships, brand ambassadors, strategic partnerships & more.
Build and manage a team of influencers; define metrics of success and oversee performance
Continuously optimize how we source, engage and retain influencer relationships, with a primary focus on Instagram, Youtube, TikTok.
Develop and manage new influencer initiatives, online and offline; partner with the creative team to leverage our influencer network for content creation
Investigate social technologies and emerging platforms to uncover opportunities for ongoing growth, program efficiency gains and innovation
Measure and report on program performance using in-house analytics and third-party tools; share insights and results with cross-functional and exec stakeholders on monthly basis
Requirements
1-2 years of experience managing influencer marketing for a direct-to-consumer brand
Able to identify the most relevant influencers for each campaign and create content that resonates with your target audience.
A large number of directly available influencer and PR resources, have a strong network of influencers and PR resources that you can leverage for your campaigns.
Master relationship builder - you can make friends with everyone, and leverage your network to access and establish connections
A social media native- you know who's cool. who's not and can talk the talk
Excellent verbal, written communication.
Familiarity with social media analytics and measurement tools; ability to distill insights from several sources into strategic learnings
About the Company
simple is a human based, ai powered, next generation tax service.
We’re breaking through the red tape of a complex industry with the power of AI. We are developing a human based, AI powered, personalized, tax filing experience that helps more Americans take control of their taxes in an easy, user-friendly way.
No complex software, no confusing tax laws, no tedious data entry. We are changing the way millennials and gen zers file their taxes and make it simple for them.