Market Opportunity
$400,000,000+
the market we are addressing is huge and growing
70,000,000 millennials
70,000,000 gen zers
140,000,000 potential users!
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the problem we are solving:
Our vision
to become the go-to tax solution for millennials and gen zers
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Our solutions
products that makes taxes simple.
🚀 The Easiest, Most User-Friendly Tax Dashboard is Here!
features that makes taxes simple.
refund in 3 clicks
click to upload your docs
click to review your return
click to approve the filing
we do it all
no complex tax software
no confusing tax laws
no tedious data entry
easy switch
switch to simple from any other tax service in seconds.
drag and load your last year tax return and we do all the rest!
super-power dashboard
quickly and easily find, collect and store your tax documents in one secured place.
all-year-long
for the price of tax return you receive a year-long tax partner for planning and help with notices
expert tax preparers
no complex software, no tedious data entry. only drag and load tax documents. we do the rest.
one-fee pricing
our packages are simple, all-inclusive, no-surprises, fix rate fee for all.
numbers.
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140,000,000
millennials
& gen zers
about 50% will file taxes yearly. that's 70,000,000 tax filers
paid preparer tax filing service:
about 3%-10% of them will use a
paid preparer tax filing service.
that's 2,000,000 - 7,000,000 potential customers!
total market opp:
with an average fee
of $250 per customer,
the opportunity is huge:
$400,000,000 - $800,000,000
simpple.
10% market share represent potential revenue of:
$40,000,000 - $80,000,000